Welcome to Atomic Revenue

Founded by Ryan Bretsch in 2014 as Algorythmics, a Sales Operations Consulting Firm, Atomic Revenue was refounded with the introduction of Tara Kinney as CEO in January of 2015.  The name Algorythmics remained while Sales Operations Programs were expanded into Whole Revenue Programs that integrated marketing operations and customer success disciplines. In October of 2015, amidst significant growth in customer acquisition, the company was rebranded as Atomic Revenue.  In January 2016 the company doubled its capacity to serve clients as Executive Partners in organizing their people, process, and data to produce profitable results.  

Atomic Revenue guides and trains management teams to understand, plan, execute, analyze, and optimize their Revenue Operations by integrating marketing and sales within a customer-centric culture.  Our Executive Partners administer a disciplined methodology when working with management teams to build the tools and collateral necessary for sales success.  Impacts of an Atomic Revenue Program include long-lasting ROI generated by the expanded revenue management skills of a leadership team as well as the revenue producing assets of an organization.

Atomic Revenue Leadership Team

The team members at Atomic Revenue provide executive level expertise in revenue operations strategy so that companies can accelerate sales traction with a lean management team. Customer satisfaction isn’t enough for Atomic Revenue; customer success is the standard by which the team evaluates itself.  

Tara Kinney Marketing Operations Expert

Tara Kinney, CEO

MANAGING PRINCIPAL

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Tara Kinney is Co-Founder and CEO of Atomic Revenue and a C-level advisor to entrepreneurs. She oversees organizational development, putting an emphasis on customer success. With fifteen years of corporate communications experience, she is able to translate complex ideas into successful marketing, sales, and customer success strategies.

Tara has a BS degree in Business Administration with a Marketing emphasis from Colorado State University and attended Harvard University for Graduate Studies in Communications. Tara believes girls can do anything which is core real-life curriculum for her daughters. She grew up in a small town in a Colorado mountain valley, but strongly dislikes skiing and prefers city life and urban conveniences. Her first revenue revelation occurred at age 3 when she realized people will buy gravel washed in a dog watering bowl, and she’s been problem-solving revenue generation ever since whether it be analyzing business news or beating Ryan at Monopoly 500.

Ryan Bretsch Sales Strategy Consultant

Ryan Bretsch, COO

MANAGING PRINCIPAL

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Ryan Bretsch is the Co-Founder and COO of Atomic Revenue, overseeing company operations and augmenting clients’ executive bandwidth in Sales Management and Sales Operations. Having served in numerous sales leadership roles, Ryan has experience leading and organizing large-scale sales groups, achieving #1 ranking in both revenue results and client satisfaction.

Ryan holds a BA in Political Science from Southern Illinois University- Carbondale, a MA in Management from Webster University in St. Louis and has completed extensive training at Harvard University’s Executive Program on Negotiation in Cambridge, MA. Ryan has been honored by Small Business Monthly magazine, has guest lectured on the discipline of Sales Operations at multiple universities and serves the St. Louis community as a mentor in two top entrepreneurial support programs – CET Square One and ITEN. With an interest in varied pursuits, he enjoys mountain climbing adventures in both the UK and the U.S. and gathering friends for interesting board games & culinary experiences. In fact, Ryan personally suggests you check out some nifty family-oriented board games at one of his favorite companies – Days of Wonder.

Mary Louise Helbig

Mary Louise Helbig

EXECUTIVE PARTNER

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Mary Louise Helbig has over twenty years of experience in entrepreneurial and intra-preneurial roles within diverse industries. She specializes in supporting start-ups ready for business commercialization. During her career, she has held executive level operations and marketing positions in both U.S. and international businesses as well as start-up companies.

She is a graduate of Washington University’s Executive MBA and St. Louis University’s Bachelor of Arts programs.  In her spare time, she loves to cook, and she enjoys the outdoors with her significant other and two sons (delightful Bearded Collies), Eddie and Alexander. Strangely enough, she commutes to work each day via a car ferry—in the land-locked midwest.  A little nervous about how seriously her colleagues take Monopoly, Mary Louise never backs away from a challenge so the Atomic Revenue Team better watch out.

Steph Nissen

DIRECTOR OF DIGITAL

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Steph Nissen is the Director of Digital for Atomic Revenue managing the company’s implementation programs and overseeing all aspects of digital marketing including social media, web design and development, search engine optimization, content marketing, and graphic design. Steph has worked in corporate America as well as a start-up entrepreneur serving clients internationally.

She is a sought after expert speaker on social media who’s been named one of the Top 30 Women in Social Media (2015). Steph has a Bachelor’s degree in Web Development and a degree in Visual Communication. She’s a proud Mom of two little ones and passionate about teaching companies how to communicate online through social media. Steph also thinks Ryan and Tara better watch out because Steph does not start games of Monopoly unless she plans to dominate it. 

Angela Masching

EXECUTIVE PARTNER

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Angela Masching’s impressive experience spans corporations, academia, nonprofits and small ventures, across a diverse portfolio of verticals and managing teams both domestically and globally. With a keen understanding of governance, strategy, and operations, she enjoys driving change through innovation, design thinking, and cultural literacy.

She has served on the boards of Venture Café St. Louis and Global Learning Exchange Initiative (GLXi), an international literacy nonprofit. Angela has a Bachelor’s Degree in Political Science and Government from UMSL, and while attending was President of the Political Science Academy. She enjoys spending her spare time trail running, learning new languages, playing piano, watching the Cubs play baseball, and costume history..