Angela Masching Joins Atomic Revenue as an Executive Partner

By on May 16, 2017


Atomic Revenue today announced that Angela Masching has joined the team as an Executive Partner. In this position, she will be responsible for partnering with clients’ executive teams to define and resolve revenue challenges. She will lead Atomic Revenue’s Financial Operations Planning Division which focuses on financial operations models, pricing strategy, compensation modeling, budgeting, and revenue model analysis for growth stage companies. As a key member of the Atomic Revenue Leadership Team, Angela will help clients pursue investors and grow profits with confidence.

In her role as Executive Partner, Angela will help Atomic Revenue clients pursue investors, increase valuation, and drive return-on-investment. She will also manage Atomic Revenue partnerships in legal, accounting, banking, and investor industries. These partners rely on Atomic Revenue to support their portfolios of clients with revenue operations expertise in financial operations models, business planning, and pricing strategy.

“We could not be more excited to have Angela on the team,” says Tara Kinney, Co-Founder and CEO of Atomic Revenue. “Helping our clients understand, plan, execute, analyze, and optimize their revenue operations requires a sound financial operations model from which they can make evidence-based decisions. When it comes to forecasting revenue, preserving profits, and measuring return-on-investment, Angela expands our bandwidth with expertise in this unique practice area.”

Angela comes to Atomic Revenue after two years of experience as a General Partner at Virtova which put her in the role of Fractional CFO and CEO for multiple tech startups. Angela is also a Board Member for Venture Café Foundation as well as Global Learning Exchange Initiative. Her experience spans corporations, academia, nonprofits and small ventures, across a diverse portfolio of verticals and managing local and remote teams domestically and globally.

Since its founding in 2014, Atomic Revenue has defined the discipline of Revenue Operations with programs, services, and expertise dedicated to the profitable growth of privately held small to mid-size businesses. As Executive Partners and Revenue Operations Practitioners, the Atomic Revenue team fills gaps and expands bandwidth to meet the unique growth challenges of the SMB market. The company’s reputation as “revenue fixers” over-simplifies Atomic Revenue’s operations engineering approach to revenue production with key emphasis on alignment of marketing, sales, and customer initiatives to help clients realize their full profit potential.