A proper Financial Operations Model assesses the true capability of your business as a revenue producing enterprise. When done properly, financial modeling is a process that helps you understand and manage the business so that you can make effective, evidence-based decisions.
We are not accountants. And that is exactly the point.
We treat financial modeling as a budgetary management exercise. We leave the accounting to your accountant. With our expert sales, marketing and financial background, we give you:
Process around how your business accomplishes your sales, revenue and profit result.
A budget that is authentically mapped to the cost of acquiring your customer.
Discernment around what it actually means to on-board new customers.
The ability to see the impacts of decision making in real time.
The Problem with DIY Financial Models
INPUTS = OUTPUTS
Small businesses often approach financial modeling as a vague accounting exercise rife with best guesstimate “plug in” figures resulting in woefully inaccurate outputs. This is simply dangerous. Our core methodology combines operational expertise in finance, marketing, and sales to guide accurate revenue, cost, and customer acquisition projections. As a result, you can confidently make evidence-based decisions about your business that won’t sink your business.
78% of all new businesses fail due to lack of financial planning
(Source: US Bank; Hagen Study)
Why the Financial Operations Model is Important
Revenue operations modeling creates a viable business narrative for your company and uses process to guide you to better findings of fact.
- Make well-informed financial decisions about your business. Gain command over your cash-flow. Stop guessing.
- Provide your accountant with an accurate baseline to gain better financial reporting and more impactful professional advice.
- Respond to tough investor questions with the level of competence required to secure the financing agreement your business needs.
82% of new businesses fail due to poor cash flow and management skills.
(Source: US Bank; Hagen Study)
The Value of Scenario-Based Revenue Modeling
TEST ASSUMPTIONS AND VISUALIZE FINANCIAL IMPACTS
ACCURATE PRICE/COST CALCULATIONS
Allows you to dynamically test the impact of various pricing scenarios on revenue, cost and profit projections.
Is one of four elements in Pricing Strategy. Price calculation can only be accomplished with an accurate financial operations model.
Is your crystal ball to visualize how your assumptions play out which impact every other aspect of your financial plan.
Allows you to test the decision-making behind marketing and sales spend within the context of monthly cash flow capacity.
Price planning & efficiency can increase top line growth by an average of 10% per year and increase net profitability by up to 20%
(Source: Ivey Business Journal)
What Our Clients Are Saying…
“As good as I thought I was at sales and marketing, and I’ve been doing this for 20 years, I’ve learned through working with Atomic Revenue how little I actually knew about the integration of marketing and sales, and how much money I have wasted over the years. I look back at all the middle-market companies that I have worked for over the years and none of this revenue strategy is even on their radar.”
Michael Hollingsworth, CEO & Founder, Centerprism
“Atomic Revenue has greatly impacted my work experience at OMiga, by shortening my sales ramp-up period. Their sales tools have helped me communicate real value to the 17 new clients I have on-boarded since joining OMiga only 7 months ago. I appreciate OMiga’s understanding of the importance for putting the right infrastructure in place to allow me to be successful from the start. Atomic Revenue has worked with us to create highly compelling rationale on exactly why customers should buy from us.”
Jason Clark, Sales Executive, OMiga
“Atomic Revenue brought me untold clarity around my entire sales planning process. They introduced many variables into the equation that I had simply not thought through before. Their partnership in my planning efforts was so organized that everything seemed to just coherently fit. As a successful business owner, I know the destination of my company and that we have made tremendous progress getting there. That said, Atomic Revenue added incredible dimension to my business planning so that we are arriving at our goals faster and much more cost efficiently. I am the expert in my business. I feel Atomic Revenue is the expert that advances my business with meaningful direction and urgency.“
Ed McGoldrick, Practice Director, TempExperts, a CarterWill Company