As a business leadership team, you captain the ship.  Each year you assess your position, adjust various controls, and allocate limited resources to set your ship’s course according to a Strategic Plan.

The challenge: just like well-trained astronauts, your position coordinates and trajectory are not always clear from inside the ship.


Companies with strong sales and marketing alignment achieve
20% annual growth rate. Companies with poor sales and marketing alignment have a 4% revenue decline.

(Source: Aberdeen Research Group)

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