Digital Audit

Audit Your Digital Marketing Efforts To Idenitify Revenue Opportunities

What is Broken? Where Are the Opportunities? What is Working?

Digital marketing is a staple of any successful business in the modern marketplace. However, this is one area of lead generation that changes almost daily – from Facebook’s alterations to their timeline algorithm, to new platform launches, to messenger bots, and artificial intelligence applications – the world of digital marketing is inundated with change. This means that your digital marketing assets – your website, social channels, email platform – are all subject to being outdated or even broken consistently. It can be difficult to keep up or know how to speak the language of digital marketing in order to know what’s working and what’s not.

94% of B2B buyers admit to conducting online research before making a buying decision.

(Source: Accenture Interactive)

Auditing Your Digital Marketing Assets

A Website, Social Media, and Email Marketing, Oh My!

When thinking about your digital marketing assets, there’s a lot to consider. Your company might have a website, social media profiles, an email marketing platform, digital advertising campaigns, an e-commerce store, an integrated CRM, a video library, and countless other digital marketing assets. Even within the marketing department alone, it’s possible to silo sections of your digital marketing strategy apart from each other. With a Digital Audit, our team assesses how your different assets work independently and cooperatively with each other to support your lead generation and revenue goals. With our audit, we provide a comprehensive report with 3-tier recommendations that cover:

CRITICAL

Your audit will tell you what items need to be fixed immediately.

BASELINE

You’ll know what you should be doing with this digital asset at a minimum.

OPTIMAL

Your audit will tell you what you could be doing with this asset to get the optimal results.

Only 9% of marketers know without a doubt that their digital marketing is working.

(Source: Adobe)

Digital Audit from Atomic Revenue

Understand. Plan. Execute. Analyze. Optimize.

Our Digital Audit has become one of the most valuable offerings at Atomic Revenue. Our clients use it to understand their digital marketing assets and plan to enhance their part of the revenue production process. Outside vendors and members of our Preferred Partner Program use it to validate their recommendations to their clients by using Atomic Revenue as an independent 3rd party auditor. Our Digital Audit program works through a very simple process that includes:

Phase 1: Discovery and Data Collection

Through a kick-off meeting including an interview process and online survey, we gather the data about your company’s goals, objectives, and assets so that an audit can take place. During this phase, our team will also work with your team to gain access to your digital assets that will be audited including but not limited to website login, admin access to social profiles, and more. 

Phase 2: Auditing by Atomic Revenue

The Atomic Revenue team will assess the information collected during the kick-off meeting and start auditing your digital assets. This process takes approximately 2 weeks to complete. Any additional information required while the audit is in progress will be requested as needed.

Phase 3: IDMA Delivery

The written Digital Audit is delivered to you in an approximately 10-25 page PDF document. The Digital Audit is delivered to your team for review and a final meeting is scheduled to discuss the results. Once that final meeting is complete, any additional edits or clarifications to the audit are made and a final version is delivered to your team.

Schedule a Meeting with Our Team

What Our Clients are Saying…

The Financial Operations Model by Atomic Revenue was instrumental in gaining traction and generating revenue for our software service company. Throughout the process, our pricing structure was revised multiple times but more importantly, we grew a much better understanding of every fine detail in regards to what it cost us to provide our service and product. This perspective was crucial to making a variety of decisions about our product and how to best deliver it to the market. Continuing to use this financial model as a way to evaluate our operations has made it much easier to make evidence-based decisions on how to grow our company.

Adam Weber
Founder, Lifeblood.io
Learn more about Financial Operations Models...

 

Tara and Atomic Revenue were invaluable in our process to streamline multiple data points to provide and present the KPI reporting that really matters to Executive Management.

Nathan Nelson
Marketing Operations Director, Enterprise Bank & Trust
Learn more about KPI Management...

 

 

Atomic Revenue has greatly impacted my work experience at OMiga, by shortening my sales ramp-up period. Their sales tools have helped me communicate real value to the 17 new clients I have on-boarded since joining OMiga only 7 months ago. I appreciate OMiga’s understanding of the importance of putting the right infrastructure in place to allow me to be successful from the start. Atomic Revenue has worked with us to create highly compelling rationale on exactly why customers should buy from us.

Jason Clark
Sales Executive, OMiga
Learn more from our OMiga Case Study...

 

 

As good as I thought I was at sales and marketing, and I’ve been doing this for 20 years, I’ve learned through working with Atomic Revenue how little I actually knew about the integration of marketing and sales, and how much money I have wasted over the years. I look back at all the middle-market companies that I have worked for over the years and none of this revenue strategy is even on their radar.

Michael Hollingsworth
CEO & Founder, Centerprism
Learn more about Revenue Operations...

 

 

One of the most valuable outcomes of our engagement with Atomic Revenue has been the Impact Declarations. Now seeing how powerful they are in collateral it is clear why Value Propositions aren’t enough.

Tom Cooper
Co-Founder & CTO, Boosterville
Learn more about the Core Messaging Program...