Lead Generation

Effective Lead Generation

Build a predictable Revenue pipeline.

Effective lead generation must create interest, inspire action, and engage prospects in a lead qualification process that aligns with your sales conversion process.  This drives stability into the sales process for a predictable revenue pipeline.  “Feast-or-Famine” lead generation complicates cash flow management and creates unnecessary stress on you and your team.


of marketers cite generating sufficient traffic and sales leads to their top challenge.

(Source: Hubspot)

Profitable Lead Generation

Create interest with the right prospects for the right price.

The efficiency of a more systematic, effective lead generation process significantly lowers Customer Acquisition Cost (CAC).  Both the cost of lead generation and the quality of lead generation significantly impact your CAC, which is a KPI that every company should manage to improve profitability.

Lead Generation

Identity + Exposure = Engagement

The right brand and message (identity) delivered to the right target market at the right time (exposure) creates interest so that a prospect decides to learn more (engagement).

Lead Quantity

More Money = Prospect Engagement

The number of prospects that engage with your brand is often a direct correlation between the amount of money you are willing or able to spend on lead generation.

Lead Quality

Qualified Prospects = Sales Conversions

The generation of well-organized and well-defined prospects will advance a more predictable quantity of sales-ready leads into your pipeline.


of the average salesperson’s day is spent on non-revenue generating activities.
Most of that time spent is on prospecting.

(Source: TeleSmart)

What Would it
Mean if…

… your lead generation tactics brought in sales-ready prospects?
… your sales team could focus on selling instead of sourcing or qualifying leads?

Atomic Revenue Lead Generation Program

Diagnose. Resolve. Optimize.

We support our clients’ lead generation goals through audits and assessments, tactical programs, human capital solutions, and KPI management.  Our lead generation services are aligned with your sales conversion process as part of a complete revenue operations strategy. We specialize in three key areas: Digital, Campaigns, and Trade Shows.
Assess how your digital assets impact lead generation and sales conversion with our Digital Audit. Get Started Today!
If your lead generation campaigns do not integrate your sales and marketing departments or yield results, let’s build your next campaign together.
Assess your Trade Show Return-on-Investment (ROI) or plan your next trade show for the 4.5x ROI that you should be getting from these lead generation events.

What Jon has to say about Atomic Revenue...

The language and terminology you helped us develop through the Core Messaging Program have really improved our effectiveness in lead generation, as well as with speaking to new prospects in general. The new messaging helps us quickly convey the value propositions that are important to our customers.

Jon Dobson

CEO, PayRecs

What Adam has to say about Atomic Revenue...

The Financial Operations Model by Atomic Revenue was instrumental in gaining traction and generating revenue for our software service company. 


Founder Lifeblood.io


What Nathan has to say about Atomic Revenue...

Tara and Atomic Revenue were invaluable in our process to streamline multiple data points to provide and present the KPI reporting that really matters to Executive Management.

Nathan Nelson

Marketing Operations Director, Enterprise Bank & Trust

What Jason has to say about Atomic Revenue...

Atomic Revenue has greatly impacted my work experience at OMiga, by shortening my sales ramp-up period. Their sales tools have helped me communicate real value to the 17 new clients I have on-boarded since joining OMiga only 7 months ago. 

Jason Clark

Sales Executive, OMiga

What Tom has to say about Atomic Revenue...

One of the most valuable outcomes of our engagement with Atomic Revenue has been the Impact Declarations. Now seeing how powerful they are in collateral it is clear why Value Propositions aren’t enough.

Tom Cooper

Co-Founder & CTO, Boosterville

What Karen has to say about Atomic Revenue...

When I met Atomic Revenue, bank leadership was happy with our traditional marketing but we had no marketing attribution data. Without performance benchmarks, we cannot measure the effectiveness or return-on-investment of a marketing budget. The market required a shift away from traditional marketing campaigns, but credible ROI metrics would be necessary to measure the improved impacts on buying behavior. This is the problem that Atomic Revenue solved for us.

Karen Loiterstein

Sr. VP Marketing

What Hassan has to say about Atomic Revenue...

We were looking to build our brand and better understand how to implement a digital marketing strategy designed to attract, engage and retain clients. Atomic Revenue's Digital Operations Audit shed light on what was working, and not working as well as we would like, allowing us to focus on what needed to be done without spinning our wheels.

Hassan Megahy

Director of Operations, HIPPAtrek

What Josh has to say about Atomic Revenue...

The digital audit Atomic Revenue performed for us was very thorough and was followed up with practical and concrete ways to improve performance, save money and approach our digital marketing efforts."


Josh Edler

Director of Digital Marketing, Decantery

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