Effective Lead Generation
Build a Predictable Revenue Pipeline
Effective lead generation must create interest, inspire action, and engage prospects in a lead qualification process that aligns with your sales conversion process. This drives stability into the sales process for a predictable revenue pipeline. “Feast-or-Famine” lead generation complicates cash flow management and creates unnecessary stress on you and your team.
2017 study reports that 63% of marketers cite generating sufficient traffic and sales leads to their top challenge.
Profitable Lead Generation
Create Interest with the Right Prospects for the Right Price
The efficiency of a more systematic, effective lead generation process significantly lowers Customer Acquisition Cost (CAC). Both the cost of lead generation and the quality of lead generation significantly impact your CAC, which is a KPI that every company should manage to improve profitability.
Identity + Exposure = Engagement
The right brand and message (identity) delivered to the right target market at the right time (exposure) creates interest so that a prospect decides to learn more (engagement).
More Money = More Prospects Engaged
The number of prospects that engage with your brand is often a direct correlation with the amount of money you are willing or able to spend on lead generation.
More Qualified Prospects = More Sales Conversion
The generation of well-organized and well-defined prospects will advance a more predictable quantity of sales-ready leads into your pipeline.
What would it mean if…
…your lead generation tactics brought in
…your sales team could focus on selling
instead of sourcing or qualifying leads?
Atomic Revenue Lead Generation Programs
Understand. Plan. Execute. Analyze. Optimize.
We support our clients’ lead generation goals through audits and assessments, tactical programs, human capital solutions, and KPI management. Our lead generation services are aligned with your sales conversion process as part of a complete revenue operations strategy. We specialize in three key areas: Digital, Campaigns, and Trade Shows.
If your lead generation campaigns do not integrate your sales and marketing departments or yield results, let’s build your next campaign together.
Assess your Trade Show Return-on-Investment (ROI) or plan your next trade show for the 4.5x ROI that you should be getting from these lead generation events.
What Our Clients are Saying…
The Financial Operations Model by Atomic Revenue was instrumental in gaining traction and generating revenue for our software service company. Throughout the process, our pricing structure was revised multiple times but more importantly, we grew a much better understanding of every fine detail in regards to what it cost us to provide our service and product. This perspective was crucial to making a variety of decisions about our product and how to best deliver it to the market. Continuing to use this financial model as a way to evaluate our operations has made it much easier to make evidence-based decisions on how to grow our company.
Learn more about Financial Operations Models...
Tara and Atomic Revenue were invaluable in our process to streamline multiple data points to provide and present the KPI reporting that really matters to Executive Management.
Marketing Operations Director, Enterprise Bank & Trust
Learn more about KPI Management...
Atomic Revenue has greatly impacted my work experience at OMiga, by shortening my sales ramp-up period. Their sales tools have helped me communicate real value to the 17 new clients I have on-boarded since joining OMiga only 7 months ago. I appreciate OMiga’s understanding of the importance of putting the right infrastructure in place to allow me to be successful from the start. Atomic Revenue has worked with us to create highly compelling rationale on exactly why customers should buy from us.
Sales Executive, OMiga
Learn more from our OMiga Case Study...
As good as I thought I was at sales and marketing, and I’ve been doing this for 20 years, I’ve learned through working with Atomic Revenue how little I actually knew about the integration of marketing and sales, and how much money I have wasted over the years. I look back at all the middle-market companies that I have worked for over the years and none of this revenue strategy is even on their radar.
CEO & Founder, Centerprism
Learn more about Revenue Operations...
One of the most valuable outcomes of our engagement with Atomic Revenue has been the Impact Declarations. Now seeing how powerful they are in collateral it is clear why Value Propositions aren’t enough.
Co-Founder & CTO, Boosterville
Learn more about the Core Messaging Program...