Lead Generation

Effective Lead Generation

Build a predictable Revenue pipeline.

Is your company struggling to bring in new sales and keep customers long-term? Are you throwing money at all sorts of lead generation tactics hoping to build your brand and generate sales? If so, it’s likely you’re not realizing a return on investment (ROI) and your sales force is chasing down unqualified leads. Atomic Revenue creates effective lead generation strategies that align with the sales conversion process for a predictable revenue pipeline. It’s really where the profit launch begins!

Shift from Quantity to Quality

Lower CAC and move into profitability faster.

Effective lead generation focuses on the quality of leads rather than the number of leads. Unfocused, swing a wide net, feast-or-famine lead generation techniques complicate cash flow management and create unnecessary stress on you and your team. The efficiency of a more systematic, strategic lead generation process significantly lowers Customer Acquisition Cost (CAC) and moves you toward prosperity faster. 

With a simple yet targeted approach to engage the right prospects, capture the lead, exceed expectations and create customer advocacy, you spend less to get more, earn loyal customers, and consistently increasing sales. This drives stability into the sales process for a predictable revenue pipeline. 

%

of all leads exhibit the characteristics favorable to productive sales outcomes.

(Source: Gleasner Research)

Lead Generation Formula

Identity + Exposure = Engagement

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Build your brand and communicate your identity.

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Get your brand and message in front of the right audience when that audience is ready to hear it.

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Create enough interest that prospects take action to learn more and engage with your brand.

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Once they engage, capture the lead with action that exceeds their expectations.

People, Process, Data

Often the most complex of the 3 steps to Revenue Operations, quality lead generation requires many diverse skills from your people. It also commands the most tools and technology, can take a considerable amount of your budget, and multiple departments need to be involved. By utilizing your people, process, and data™ to implement a-Rockin’ lead gen plan and measuring your CAC and other KPIs, leads turn into reliable, measurable sales.

Build Your Brand & Communicate Your Identity

Create interest with the right prospects at the right time.

It’s not enough to get new random leads all the time – this cycle wastes money and effort. Most consumers are nearly 90% of the way through the decision-making process before they reach out to the merchant or salesperson. That’s one reason it’s important to identify your brand and deliver your message to the right target when he or she is ready to hear what you have to say.

You must create interest, solve a problem, engage, inspire action, and exceed expectations – especially when interacting with potentials at the start of the cycle. You want to be the one prospects identify with and come to first for expertise until they’re ready to engage or buy.

%

of the B2B decision-making process is completed before ever engaging a sales representative.

(Source: DemandGen)

From Company Focus to Customer Focus

Strategize to engage, convert, and keep them.

Consumers are bombarded with incessant information that they mostly ignore. They have become immune to the “buy-from-us now” advertising. Instead, they choose what they research and want to learn about online and in the community, then make their buying decisions. This is a golden opportunity to inspire prospects to find you, want to learn about you, and do business with you. 

Start by changing your focus from representing your company to representing the customer and solve his or her problem. Move from spending money to acquire leads to them finding you – with ease. When lead generation efforts effectively target potentials on a 1:1 basis, you build the know, like, and trust factors, and ultimately, build a relationship. And here’s the part that matters to the bottom line – once they’re engaged, exceed their expectations to convert them, then keep them using the same strategy.

With scientifically targeted, integrated digital marketing and lead-generation activities that consistently emphasize the human aspect of what you do, sales become reliable and measurable. Watch your sales and revenue soar and be as unabashedly pro-profit™ as we are!

Atomic Revenue Lead Generation Program

 

Diagnose. Resolve. Optimize.

Just imagine – salespeople answering calls from interested leads rather than wasting valuable time trying to cold call unqualified prospects! Atomic Revenue’s lead generation services focus on digital marketing, inbound and outbound campaigns, and trade shows, and align with your sales conversion process as part of a complete Revenue Operations strategy. 

If you suspect lead generation is your problem, let’s start with an audit. Take a look at our solutions and be sure to contact our wicked-smart team today for a free revenue assessment.

Marketing Operations Audit

Trade Show ROI Audit

What Jon has to say about Atomic Revenue...

The language and terminology you helped us develop through the Core Messaging Program have really improved our effectiveness in lead generation, as well as with speaking to new prospects in general. The new messaging helps us quickly convey the value propositions that are important to our customers.

Jon Dobson

CEO, PayRecs

What Adam has to say about Atomic Revenue...

The Financial Operations Model by Atomic Revenue was instrumental in gaining traction and generating revenue for our software service company. 

Adam

Founder Lifeblood.io

 

What Nathan has to say about Atomic Revenue...

Tara and Atomic Revenue were invaluable in our process to streamline multiple data points to provide and present the KPI reporting that really matters to Executive Management.

Nathan Nelson

Marketing Operations Director, Enterprise Bank & Trust

What Jason has to say about Atomic Revenue...

Atomic Revenue has greatly impacted my work experience at OMiga, by shortening my sales ramp-up period. Their sales tools have helped me communicate real value to the 17 new clients I have on-boarded since joining OMiga only 7 months ago. 

Jason Clark

Sales Executive, OMiga

What Tom has to say about Atomic Revenue...

One of the most valuable outcomes of our engagement with Atomic Revenue has been the Impact Declarations. Now seeing how powerful they are in collateral it is clear why Value Propositions aren’t enough.

Tom Cooper

Co-Founder & CTO, Boosterville

What Karen has to say about Atomic Revenue...

When I met Atomic Revenue, bank leadership was happy with our traditional marketing but we had no marketing attribution data. Without performance benchmarks, we cannot measure the effectiveness or return-on-investment of a marketing budget. The market required a shift away from traditional marketing campaigns, but credible ROI metrics would be necessary to measure the improved impacts on buying behavior. This is the problem that Atomic Revenue solved for us.

Karen Loiterstein

Sr. VP Marketing

What Hassan has to say about Atomic Revenue...

We were looking to build our brand and better understand how to implement a digital marketing strategy designed to attract, engage and retain clients. Atomic Revenue's Digital Operations Audit shed light on what was working, and not working as well as we would like, allowing us to focus on what needed to be done without spinning our wheels.

Hassan Megahy

Director of Operations, HIPPAtrek

What Josh has to say about Atomic Revenue...

The digital audit Atomic Revenue performed for us was very thorough and was followed up with practical and concrete ways to improve performance, save money and approach our digital marketing efforts."

 

Josh Edler

Director of Digital Marketing, Decantery

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