Revenue Operations Align Your Business For Profits
Discover a More Profitable Future Through Alignment
As an emerging management discipline, Revenue Operations aligns your marketing, sales and customer efforts so that your business can realize its full revenue and profitability potential. Optimizing your revenue operations requires effective strategic planning, resource allocation, tactical execution, and productivity evaluation across a complex mix of people, process, and data assets. Considering all aspects of your revenue-producing capacity, Atomic Revenue provides objective expertise and management bandwidth to help your leadership team accelerate business growth.
79% of all marketing leads are not converted into sales due to poor marketing and sales integration.
(Source: Marketing Sherpa)
Obtain Real ROI with Revenue Operations
Align Your Marketing, Sales, and Customers
80% of the average salesperson’s day is spent on non-revenue generating activities. Most of that time spent is on prospecting.
Revenue Operations Process By Department
Each Company Function Supports Revenue
There is a formula for each department of your company to follow to be a part of the roadmap to profitability. Your marketing department, sales department, and customer service programs need to know their role and the role of each other’s departments for true alignment. Marketing generates leads, Sales generates revenue, Customer Success generates advocates.
A 5% reduction in customer defection rates can increase profits by 25% – 80%.
Revenue Operations Services All Companies of All Sizes
Discipline-Specific, Industry Agnostic
Revenue Operations is a discipline which considers the people, process, and data components of how an organization utilizes resources to generate revenue. The discipline of revenue operations applies to every entity in any industry because the underlying principles are constant. Our clients represent diverse businesses ranging from non-profits to start-ups, from products to services, and from brick-and-mortar to digital eCommerce.
What Our Clients are Saying…
The Financial Operations Model by Atomic Revenue was instrumental in gaining traction and generating revenue for our software service company. Throughout the process, our pricing structure was revised multiple times but more importantly, we grew a much better understanding of every fine detail in regards to what it cost us to provide our service and product. This perspective was crucial to making a variety of decisions about our product and how to best deliver it to the market. Continuing to use this financial model as a way to evaluate our operations has made it much easier to make evidence-based decisions on how to grow our company.
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Tara and Atomic Revenue were invaluable in our process to streamline multiple data points to provide and present the KPI reporting that really matters to Executive Management.
Marketing Operations Director, Enterprise Bank & Trust
Learn more about KPI Management...
Atomic Revenue has greatly impacted my work experience at OMiga, by shortening my sales ramp-up period. Their sales tools have helped me communicate real value to the 17 new clients I have on-boarded since joining OMiga only 7 months ago. I appreciate OMiga’s understanding of the importance of putting the right infrastructure in place to allow me to be successful from the start. Atomic Revenue has worked with us to create highly compelling rationale on exactly why customers should buy from us.
Sales Executive, OMiga
Learn more from our OMiga Case Study...
As good as I thought I was at sales and marketing, and I’ve been doing this for 20 years, I’ve learned through working with Atomic Revenue how little I actually knew about the integration of marketing and sales, and how much money I have wasted over the years. I look back at all the middle-market companies that I have worked for over the years and none of this revenue strategy is even on their radar.
CEO & Founder, Centerprism
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One of the most valuable outcomes of our engagement with Atomic Revenue has been the Impact Declarations. Now seeing how powerful they are in collateral it is clear why Value Propositions aren’t enough.
Co-Founder & CTO, Boosterville
Learn more about the Core Messaging Program...