Revenue Operations

Revenue Operations Align Your Business For Profits

Discover a more profitable future through alignment.

As an emerging management discipline, Revenue Operations aligns your marketing, sales and customer efforts so that your business can realize its full revenue and profitability potential. Optimizing your revenue operations requires effective strategic planning, resource allocation, tactical execution, and productivity evaluation across a complex mix of people, process, and data assets. Considering all aspects of your revenue-producing capacity, Atomic Revenue provides objective expertise and management bandwidth to help your leadership team accelerate business growth.


of all marketing leads are not converted into sales due to poor marketing and sales integration.

(Source: Marketing Serpa)

Obtain Real ROI with Revenue Operations

Align your marketing, sales, and customers.

Effective revenue operations assure that your combined efforts are well-organized, cost-effective, and operationally functional to produce the intended Return-on-Investment (ROI). When your business achieves this alignment, then your marketing operations, sales operations, and customer success programs produce leads, conversion, and customer advocates.


of the average salesperson’s day is spent on non-revenue generating activities. Most of that time spent is on prospecting.

(Source: TeleSmart)

Revenue Operations Process By Department

Each company function supports revenue.

There is a formula for each department of your company to follow to be a part of the roadmap to profitability. Your marketing department, sales department, and customer service programs need to know their role and the role of each other’s departments for true alignment. Marketing generates leads, Sales generates revenue, Customer Success generates advocates.


reduction in customer defection rates can increase profits by 25 – 80%.

(Source: Salesforce)

Revenue Operations Services All Companies of All Sizes

Discipline-specific, industry-agnostic

Revenue Operations is a discipline which considers the people, process, and data components of how an organization utilizes resources to generate revenue. The discipline of revenue operations applies to every entity in any industry because the underlying principles are constant. Our clients represent diverse businesses ranging from non-profits to start-ups, from products to services, and from brick-and-mortar to digital eCommerce.

What Jon has to say about Atomic Revenue...

The language and terminology you helped us develop through the Core Messaging Program have really improved our effectiveness in lead generation, as well as with speaking to new prospects in general. The new messaging helps us quickly convey the value propositions that are important to our customers.

Jon Dobson

CEO, PayRecs

What Adam has to say about Atomic Revenue...

The Financial Operations Model by Atomic Revenue was instrumental in gaining traction and generating revenue for our software service company. 




What Nathan has to say about Atomic Revenue...

Tara and Atomic Revenue were invaluable in our process to streamline multiple data points to provide and present the KPI reporting that really matters to Executive Management.

Nathan Nelson

Marketing Operations Director, Enterprise Bank & Trust

What Jason has to say about Atomic Revenue...

Atomic Revenue has greatly impacted my work experience at OMiga, by shortening my sales ramp-up period. Their sales tools have helped me communicate real value to the 17 new clients I have on-boarded since joining OMiga only 7 months ago. 

Jason Clark

Sales Executive, OMiga

What Tom has to say about Atomic Revenue...

One of the most valuable outcomes of our engagement with Atomic Revenue has been the Impact Declarations. Now seeing how powerful they are in collateral it is clear why Value Propositions aren’t enough.

Tom Cooper

Co-Founder & CTO, Boosterville

What Karen has to say about Atomic Revenue...

When I met Atomic Revenue, bank leadership was happy with our traditional marketing but we had no marketing attribution data. Without performance benchmarks, we cannot measure the effectiveness or return-on-investment of a marketing budget. The market required a shift away from traditional marketing campaigns, but credible ROI metrics would be necessary to measure the improved impacts on buying behavior. This is the problem that Atomic Revenue solved for us.

Karen Loiterstein

Sr. VP Marketing

What Hassan has to say about Atomic Revenue...

We were looking to build our brand and better understand how to implement a digital marketing strategy designed to attract, engage and retain clients. Atomic Revenue's Digital Operations Audit shed light on what was working, and not working as well as we would like, allowing us to focus on what needed to be done without spinning our wheels.

Hassan Megahy

Director of Operations, HIPPAtrek

What Josh has to say about Atomic Revenue...

The digital audit Atomic Revenue performed for us was very thorough and was followed up with practical and concrete ways to improve performance, save money and approach our digital marketing efforts."


Josh Edler

Director of Digital Marketing, Decantery

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