Organized to Increase Sales Conversion Efficiency 

Earn Your Customers Trust through the Sales Process

Sales operations and sales conversion are all about organization to do the right things at the right time to advance a prospect through the sales process. In doing so, your company creates the trust required for a prospective customer to buy from you.



Communicating the right value at the right time advances the sale.


Educating customers on their terms makes it easy for them to buy.


Brief and impactful meetings convey competence and create trust.


Effective tools to communicate and qualify prospects improve process efficiency.

63% of prospects requesting information on your company today will not purchase for at least 3 months and 20% will take more than 12 months to buy.

(Source: Marketing Donut)

Atomic Revenue Sales Conversion Strategy

Understand. Plan. Execute. Analyze. Optimize.

We support our clients’ sales conversion goals through strategic lead generation, a robust education process, and compelling collateral in the hands of each person on your sales team from sell sheets to sales presentations.

Lead Generation

Effective lead generation is essential for sales conversion. Only a subset of total leads become Marketing Qualified Leads and a subset of those become Sales Qualified Leads eligible for conversion.

Education Process

A high quantity of qualified leads decreases your company’s dependence on the need to close any one particular sale which allows you to focus on sales conversion as a process, not as an event.

Compelling Collateral

The reason why most collateral doesn’t advance a sale is that it’s focused on creating interest instead of communicating value.  Effective sales collateral educates an engaged prospect to make a favorable buying decision.



What Our Clients are Saying…

The Financial Operations Model by Atomic Revenue was instrumental in gaining traction and generating revenue for our software service company. Throughout the process, our pricing structure was revised multiple times but more importantly, we grew a much better understanding of every fine detail in regards to what it cost us to provide our service and product. This perspective was crucial to making a variety of decisions about our product and how to best deliver it to the market. Continuing to use this financial model as a way to evaluate our operations has made it much easier to make evidence-based decisions on how to grow our company.

Adam Weber
Learn more about Financial Operations Models...


Tara and Atomic Revenue were invaluable in our process to streamline multiple data points to provide and present the KPI reporting that really matters to Executive Management.

Nathan Nelson
Marketing Operations Director, Enterprise Bank & Trust
Learn more about KPI Management...



Atomic Revenue has greatly impacted my work experience at OMiga, by shortening my sales ramp-up period. Their sales tools have helped me communicate real value to the 17 new clients I have on-boarded since joining OMiga only 7 months ago. I appreciate OMiga’s understanding of the importance of putting the right infrastructure in place to allow me to be successful from the start. Atomic Revenue has worked with us to create highly compelling rationale on exactly why customers should buy from us.

Jason Clark
Sales Executive, OMiga
Learn more from our OMiga Case Study...



As good as I thought I was at sales and marketing, and I’ve been doing this for 20 years, I’ve learned through working with Atomic Revenue how little I actually knew about the integration of marketing and sales, and how much money I have wasted over the years. I look back at all the middle-market companies that I have worked for over the years and none of this revenue strategy is even on their radar.

Michael Hollingsworth
CEO & Founder, Centerprism
Learn more about Revenue Operations...



One of the most valuable outcomes of our engagement with Atomic Revenue has been the Impact Declarations. Now seeing how powerful they are in collateral it is clear why Value Propositions aren’t enough.

Tom Cooper
Co-Founder & CTO, Boosterville
Learn more about the Core Messaging Program...



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