Sales Conversion


Organized to Increase Sales Conversion Efficiency

Earn your customers’ trust through the Sales Process.

Sales operations and sales conversion are all about organization to do the right things at the right time to advance a prospect through the sales process. In doing so, your company creates the trust required for a prospective customer to buy from you.


Communicating the right value at the right time advances the sale.

Purposeful Meeting

Brief and impactful meetings convey competence and create trust.


Educating customers on their terms makes it easy for them to buy.


Effective tools to communicate and qualify prospects improve process efficiency.


of prospects requesting information on your company today will not purchase for at least 3 months and 20% will take more than 12 months to buy.

(Source: Marketing Donut)

Atomic Revenue Sales Conversion Strategy

Diagnose. Resolve. Optimize.

We support our clients’ sales conversion goals through strategic lead generation, a robust education process, and compelling collateral in the hands of each person on your sales team from sell sheets to sales presentations.

Lead Generation

Effective lead generation is essential for sales conversion. Only a subset of total leads become Marketing Qualified Leads and a subset of those become Sales Qualified Leads eligible for conversion.

Education Process

A high quantity of qualified leads decreases your company’s dependence on the need to close any one particular sale which allows you to focus on sales conversion as a process, not as an event.

Compelling Collateral

The reason why most collateral doesn’t advance a sale is that it’s focused on creating interest instead of communicating value.  Effective sales collateral educates an engaged prospect to make a favorable buying decision.

What Jon has to say about Atomic Revenue...

The language and terminology you helped us develop through the Core Messaging Program have really improved our effectiveness in lead generation, as well as with speaking to new prospects in general. The new messaging helps us quickly convey the value propositions that are important to our customers.

Jon Dobson

CEO, PayRecs

What Adam has to say about Atomic Revenue...

The Financial Operations Model by Atomic Revenue was instrumental in gaining traction and generating revenue for our software service company. 




What Nathan has to say about Atomic Revenue...

Tara and Atomic Revenue were invaluable in our process to streamline multiple data points to provide and present the KPI reporting that really matters to Executive Management.

Nathan Nelson

Marketing Operations Director, Enterprise Bank & Trust

What Jason has to say about Atomic Revenue...

Atomic Revenue has greatly impacted my work experience at OMiga, by shortening my sales ramp-up period. Their sales tools have helped me communicate real value to the 17 new clients I have on-boarded since joining OMiga only 7 months ago. 

Jason Clark

Sales Executive, OMiga

What Tom has to say about Atomic Revenue...

One of the most valuable outcomes of our engagement with Atomic Revenue has been the Impact Declarations. Now seeing how powerful they are in collateral it is clear why Value Propositions aren’t enough.

Tom Cooper

Co-Founder & CTO, Boosterville

What Karen has to say about Atomic Revenue...

When I met Atomic Revenue, bank leadership was happy with our traditional marketing but we had no marketing attribution data. Without performance benchmarks, we cannot measure the effectiveness or return-on-investment of a marketing budget. The market required a shift away from traditional marketing campaigns, but credible ROI metrics would be necessary to measure the improved impacts on buying behavior. This is the problem that Atomic Revenue solved for us.

Karen Loiterstein

Sr. VP Marketing

What Hassan has to say about Atomic Revenue...

We were looking to build our brand and better understand how to implement a digital marketing strategy designed to attract, engage and retain clients. Atomic Revenue's Digital Operations Audit shed light on what was working, and not working as well as we would like, allowing us to focus on what needed to be done without spinning our wheels.

Hassan Megahy

Director of Operations, HIPAAtrek

What Josh has to say about Atomic Revenue...

The digital audit Atomic Revenue performed for us was very thorough and was followed up with practical and concrete ways to improve performance, save money and approach our digital marketing efforts."


Josh Edler

Director of Digital Marketing, Decantery

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