Resources
Customer Success Happens on Social Media
If “customer satisfaction” is the main goal you strive for in your business, then you are severely missing the mark. Unhappy customers will almost, without a doubt, complain and tell others about poor experiences with your company, while satisfied customers are...
Why You Should Reduce Your Marketing and Sales Budget
On average, according to many notable studies, 37% of any business’s top line revenue is spent in the areas of digital operations, marketing operations, sales operations; and that doesn't even include customer success and customer retention. As I was booking travel to...
How to Show Social Media ROI
This is a statistic I found that explains where marketers were when it comes to measuring social media ROI in 2011: I went to Social Media Marketing World earlier this year and asked the same question, to which I got these results: As you can see not much has changed...
5 Ways to Drive eCommerce Revenue Growth
Any e-commerce seller will tell you that a top priority is long-term, sustainable growth. As important as growth is, it can be difficult to actually focus on when you’re also managing your day-to-day operations and making sure your orders get fulfilled on time. To...
Why is Command and Control Workplace Culture Bad for Business?
At Atomic Revenue we are huge proponents of self-managed teams. Not only do we value the expertise and capability of everyone we hire, but we also recognize the huge opportunity for reducing costs and improving results when management time and energy can focus on...
Enterprise University Case Study: Marketing Attribution Metrics, Data Strategy & Budget Alignment
Enterprise Bank & Trust was founded over 30 years ago on the idea of serving the lifetime financial needs of privately-held businesses, their owner families and other success-minded individuals. Karen Loiterstein of Enterprise Bank came to Atomic Revenue for...
Why Should Video Matter to My Company?
Video marketing continues to rise as one of the most popular and effective forms of marketing. While relatively new to many businesses still in the digital marketing world, it tends to outperform many traditionally-used marketing methods. In fact, according to the...
5 Considerations in Sales Collateral That Are NOT About Design
External guidelines are critical in the design process, needed to assure alignment among all parties involved in your sales efforts. The development and use of a Creative Brief can be an extremely valuable tool in achieving message consistency and clarity. Why Use a...
NIS Case Study: Financial Operations Model
Matt Heck founded NIS in St. Louis upon discovering an urgent need for breast reconstruction alternatives for women who have undergone a mastectomy or double mastectomy. With the help of NIS, women are now given realistic reconstruction options over other limited...
Expense Reduction and Revenue Growth Drives Business Valuation
After attending the most recent Midwest Manufacturing Leaders presentation led by our good friend Bruce Kellerman of Expense Reduction Analysts, I can’t stop thinking about the amazing power of recovering cash to reinvest in your business by simply cutting costs. It...
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