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Expense Reduction and Revenue Growth Drives Business Valuation
After attending the most recent Midwest Manufacturing Leaders presentation led by our good friend Bruce Kellerman of Expense Reduction Analysts, I can’t stop thinking about the amazing power of recovering cash to reinvest in your business by simply cutting costs. It...
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5 Reasons Why Sales Collateral Goes Awry
When it comes to the topic of B2B sales collateral resources, certain questions are frequently asked: "What types of sales collateral will we use to support our efforts?" "What should our sell sheets look like?" "When is the best time to present the collateral to a...
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Stephanie Nissen Joins Atomic Revenue Ownership Team
Atomic Revenue announced that Stephanie Nissen is now part owner of Atomic Revenue LLC, a national revenue operations consulting firm headquartered in Saint Louis, Missouri. The company specializes in aligning marketing, sales, customer and digital operations to...
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Atomic Takeaways from Collision Conference 2018 #CollisionConf
Hailed as “North America’s fastest growing tech conference”, Collision Conference unites global leaders like Google and Cisco with budding startups and investors from all around the world. Atomic Revenue attended Collision Conference 2018 in New Orleans last month and...
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Executing Your Department Budgets Like a CFO
Most business leaders dread budgeting and forecasting as it falls into the "necessary but painful" work category. So what can we do as business leaders to make it easier? Coming at this topic from the school of hard knocks, there are several steps that can be quickly...
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Considerations for Hiring Correctly in the Sales Organization – Part 2
In Part I of this article, we identified four separate "mindsets" associated with the typical salesperson. To a high degree, success in a sales role is all about three things -- the ability to build a relationship, being able to organize and execute against a defined...
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Atomic Takeaways from Midwest Digital Marketing Conference #MDMC18
The Atomic Revenue team recently attended the 6th annual Midwest Digital Marketing Conference (MDMC) put on by University of Missouri - St. Louis (UMSL). MDMC is a nonprofit event. All proceeds go to #MDMC Marketing Scholarship Fund, a UMSL Undergraduate Marketing...
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Considerations for Hiring Correctly in the Sales Organization – Part I
Being an effective sales leader requires many skills. It most certainly requires coaching, development, sales training, leadership and administration skills. Dependent on the level of leadership, it may also require an ability to build sales processes, handle...
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The Pros and Cons of Outsourcing Your Marketing Team
Why do companies outsource? Many companies consider outsourcing to fill the gaps in their current expertise pool, to find a more cost-effective alternative to hiring in-house, and to free up their time to focus on the business’ core competencies. Let’s think about the...
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What is a Fractional CMO and Why Do I Need One?
This is a great question I am asked often! Chief Marketing Officers (CMOs) are not just marketing managers. Due to the intensive requirements of an effective CMO, you cannot hire a good one for less than a six-figure salary and your creative agency cannot honestly...
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