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Considerations for Hiring Correctly in the Sales Organization – Part 2
In Part I of this article, we identified four separate "mindsets" associated with the typical salesperson. To a high degree, success in a sales role is all about three things -- the ability to build a relationship, being able to organize and execute against a defined...
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Atomic Takeaways from Midwest Digital Marketing Conference #MDMC18
The Atomic Revenue team recently attended the 6th annual Midwest Digital Marketing Conference (MDMC) put on by University of Missouri - St. Louis (UMSL). MDMC is a nonprofit event. All proceeds go to #MDMC Marketing Scholarship Fund, a UMSL Undergraduate Marketing...
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Considerations for Hiring Correctly in the Sales Organization – Part I
Being an effective sales leader requires many skills. It most certainly requires coaching, development, sales training, leadership and administration skills. Dependent on the level of leadership, it may also require an ability to build sales processes, handle...
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The Pros and Cons of Outsourcing Your Marketing Team
Why do companies outsource? Many companies consider outsourcing to fill the gaps in their current expertise pool, to find a more cost-effective alternative to hiring in-house, and to free up their time to focus on the business’ core competencies. Let’s think about the...
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What is a Fractional CMO and Why Do I Need One?
This is a great question I am asked often! Chief Marketing Officers (CMOs) are not just marketing managers. Due to the intensive requirements of an effective CMO, you cannot hire a good one for less than a six-figure salary and your creative agency cannot honestly...
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Graphic Design: Designed to Sell
As a young graphic designer, I came up in the agency world as many of us do. I worked on typical projects such as packaging, collateral, websites, branding, etc. without much involvement in the "why" of what was being designed. My main goal was to “impress my boss”...
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Interview with ITEN Executive Director, Mary Louis Helbig
During her time as an Executive Partner for Atomic Revenue, Mary Louise Helbig was an extraordinary asset to our team who helped clients maximize their growth through identifying gaps and strategically aligning their marketing, sales, and customer efforts. While she...
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Christy Maxfield Joins Atomic Revenue as Innovation Advisor
Atomic Revenue announces that Christy Maxfield has joined the team as Innovation Advisor. In this specialized position, Christy will expand the Atomic Revenue Leadership Team as the company continues to grow at triple-digit rates year-over-year. Christy will also...
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Glenn Mahnken Joins Atomic Revenue as Executive Partner
Atomic Revenue is excited to announce that Glenn Mahnken has joined the team as an Executive Partner! Glenn will use his extensive experience in strategic marketing and communications planning to work with management teams to build the tools and collateral necessary...
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Atomic Revenue Sponsors Midwest Manufacturing Leaders
Midwest Manufacturing Leaders Announces Two New Sponsor Organizations St. Louis Based Marketing Agency Black Twig and Consultant Atomic Revenue Join its Ranks ST. LOUIS, MO – Midwest Manufacturing Leaders has announced Black Twig Communications and Atomic Revenue have...
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