HUMAN CAPITAL

Hiring the Right Marketing and Sales Team for the Right Budget

Marketing and Sales Labor Significantly Elevates Your Cost-Per-Sale. 

Due to rising labor costs, hiring and onboarding the right sales and marketing talent for the right price is critical to your profitability. Ensuring that employees, contractors, and vendors are qualified in the necessary skillsets will minimize turnover while allowing revenue operations to become more efficient over time. This is important because as you grow, additional marketing and sales labor will be required, so if long-standing teams can operate more efficiently, you can scale revenue generation faster than your associated labor costs. A well organized compensation plan that rewards your team for the work they perform, and Key Performance Indicators that provide clarity around performance expectations will assure that the right marketing and sales team are aligned to produce profitable revenue for the right labor budget.

“In business, the most important lesson I have learned is that there is one currency that always plays the key role in forming value, and that is human capital—the knowledge, skills and experiences of people.”

(Source: Lowell Milken)

Atomic Revenue Solution to Human Capital Shortages

Understand. Plan. Execute. Analyze. Optimize.

As a growing business, you still need all the layers of human capital and all the skillsets that large organizations need, but you need it at a fraction of the budget. Atomic Revenue can provide the qualified talent to fill gaps in your revenue production process so that you can accomplish the critical tasks required for growth. Our team provides you with fractional-time experts at a fraction of the price, with the same high standards for quality and speed, to effectively produce results as part of your team.

FRACTIONAL MANAGEMENT

Atomic Revenue provides executive bandwidth with our fractional Chief Marketing Officers (CMOs) and Chief Revenue Officers (CROs) to help you manage the performance of your overall sales and marketing organization, whether you use in-house staff, agency, or contract personnel. We take on the fiduciary planning and budgeting responsibility to make sure your marketing and sales teams produce results for your business with a sufficient Return-on-Investment (ROI).

VENDOR MANAGEMENT

Small to mid-sized companies often don’t have the bandwidth to complete special projects that require big boosts of specialized skills for short periods of time. You no longer have to sacrifice your productivity to manage solicitations, evaluate performance, or manage work produced by your marketing/sales vendors.  Atomic Revenue provides bandwidth for project planning, vendor selection, and vendor management so you know that the work contracted will be executed properly.  

SUBSCRIPTION MARKETING DEPARTMENT

You may have consistent gaps in skill sets required to execute your marketing initiatives, but those skillsets may not justify hiring a full-time employee or you may not have the resources to do so. Subscription marketing departments are an ideal solution with fixed monthly budgets, flexible team composition, and dynamic resource utilization to meet your changing business needs over time. Get a team of experts for the price of one generalist.

Schedule a Meeting with Our Team

 

What Our Clients are Saying…

The Financial Operations Model by Atomic Revenue was instrumental in gaining traction and generating revenue for our software service company. Throughout the process, our pricing structure was revised multiple times but more importantly, we grew a much better understanding of every fine detail in regards to what it cost us to provide our service and product. This perspective was crucial to making a variety of decisions about our product and how to best deliver it to the market. Continuing to use this financial model as a way to evaluate our operations has made it much easier to make evidence-based decisions on how to grow our company.

Adam Weber
Founder, Lifeblood.io
Learn more about Financial Operations Models...

 

Tara and Atomic Revenue were invaluable in our process to streamline multiple data points to provide and present the KPI reporting that really matters to Executive Management.

Nathan Nelson
Marketing Operations Director, Enterprise Bank & Trust
Learn more about KPI Management...

 

 

Atomic Revenue has greatly impacted my work experience at OMiga, by shortening my sales ramp-up period. Their sales tools have helped me communicate real value to the 17 new clients I have on-boarded since joining OMiga only 7 months ago. I appreciate OMiga’s understanding of the importance of putting the right infrastructure in place to allow me to be successful from the start. Atomic Revenue has worked with us to create highly compelling rationale on exactly why customers should buy from us.

Jason Clark
Sales Executive, OMiga
Learn more from our OMiga Case Study...

 

 

As good as I thought I was at sales and marketing, and I’ve been doing this for 20 years, I’ve learned through working with Atomic Revenue how little I actually knew about the integration of marketing and sales, and how much money I have wasted over the years. I look back at all the middle-market companies that I have worked for over the years and none of this revenue strategy is even on their radar.

Michael Hollingsworth
CEO & Founder, Centerprism
Learn more about Revenue Operations...

 

 

One of the most valuable outcomes of our engagement with Atomic Revenue has been the Impact Declarations. Now seeing how powerful they are in collateral it is clear why Value Propositions aren’t enough.

Tom Cooper
Co-Founder & CTO, Boosterville
Learn more about the Core Messaging Program...