Tactical Revenue Operations
When your people managers are not Operations Managers
Following the map versus creating the map to Profitable Growth.
Expecting good people managers to also be good operational strategists is like asking a good navigator to make their own map before guiding a caravan from point A to point B within a specified timeframe. Possible, yes–probable, no. For Tactical Revenue Operations we partner with your management team to develop the systems, tools, processes, and documentation that empower your managers to achieve more profitable results with their teams.
All too often a brand is approached introspectively with documentation of mission and vision in the shell of a name and image with which your leadership team identifies. When it comes to operationalizing a brand for customer acquisition, additional factors should be considered and brand rework is an expensive risk that we help you avoid.
Core Messaging Program
Aligning marketing and sales communication of your company “value” improves lead generation, sales conversion, and average deal size. When you deliver on the “value” promises made during customer acquisition, and customer marketing reinforces your messaging, you can significantly increase the lifetime value of your customers.
Sales Collateral Development
There are specific reasons why 90% of sales collateral developed by marketing is never used by salespeople and why sales reps on average spend 40% of their time either looking for or creating content to share with prospects. The right collateral with the right message delivered to the right prospect at the right time improves sales conversion.
Sales Productivity Program
Sales Management Program
Being a good salesperson does not make someone a good sales manager, in fact the skillsets are entirely different. Regardless of who you have managing your sales organization, this program will help them be more successful at using process and data to motivate, mentor, and direct a multi-person sales organization.
Channel Sales Program
Opening sales channels is the easy first step, but operationalizing channel sales productivity poses incredible challenges. Your existing sales collateral, processes, and training programs are only marginally relevant to your channel partners’ sales reps. Co-branding, commissioning, and data sharing are just a few obstacles to overcome.
What Jon has to say about Atomic Revenue...
The language and terminology you helped us develop through the Core Messaging Program have really improved our effectiveness in lead generation, as well as with speaking to new prospects in general. The new messaging helps us quickly convey the value propositions that are important to our customers.
What Adam has to say about Atomic Revenue...
The Financial Operations Model by Atomic Revenue was instrumental in gaining traction and generating revenue for our software service company.
What Nathan has to say about Atomic Revenue...
Tara and Atomic Revenue were invaluable in our process to streamline multiple data points to provide and present the KPI reporting that really matters to Executive Management.
Marketing Operations Director, Enterprise Bank & Trust
What Jason has to say about Atomic Revenue...
Atomic Revenue has greatly impacted my work experience at OMiga, by shortening my sales ramp-up period. Their sales tools have helped me communicate real value to the 17 new clients I have on-boarded since joining OMiga only 7 months ago.
Sales Executive, OMiga
What Tom has to say about Atomic Revenue...
One of the most valuable outcomes of our engagement with Atomic Revenue has been the Impact Declarations. Now seeing how powerful they are in collateral it is clear why Value Propositions aren’t enough.
Co-Founder & CTO, Boosterville
What Karen has to say about Atomic Revenue...
When I met Atomic Revenue, bank leadership was happy with our traditional marketing but we had no marketing attribution data. Without performance benchmarks, we cannot measure the effectiveness or return-on-investment of a marketing budget. The market required a shift away from traditional marketing campaigns, but credible ROI metrics would be necessary to measure the improved impacts on buying behavior. This is the problem that Atomic Revenue solved for us.
Sr. VP Marketing
What Hassan has to say about Atomic Revenue...
We were looking to build our brand and better understand how to implement a digital marketing strategy designed to attract, engage and retain clients. Atomic Revenue's Digital Operations Audit shed light on what was working, and not working as well as we would like, allowing us to focus on what needed to be done without spinning our wheels.
Director of Operations, HIPPAtrek
What Josh has to say about Atomic Revenue...
The digital audit Atomic Revenue performed for us was very thorough and was followed up with practical and concrete ways to improve performance, save money and approach our digital marketing efforts."
Director of Digital Marketing, Decantery
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