CORE MESSAGING PROGRAM

Win More Business with Atomic Revenue

Generate Interest and Convert Leads

The tools in the Core Messaging Toolkit form the foundation of all your company messaging by standardizing how you communicate value across your marketing, sales, and customer efforts.   Furthermore, we strengthen understanding of your true value in ways our clients have often never considered.

Uniting your marketing and sales teams to be more impactful in how they communicate “value” improves lead generation, sales conversion, and average deal size.  Atomic Revenue builds your core messaging tools so you win more business.

40% of sales reps’ time is spent either looking for content or creating content to share with prospects.

(Source Salesforce Study)

Effective Knowledge Transfer

Core Messaging From Leadership to the Frontlines

Core messaging lives in the minds of those who build the business and lead its progress to serve customers. Effectively transferring the right information to the people who are actually communicating with your customers is a core challenge that stifles sales growth.

Our process guides you through comprehensive exercises designed to draw out only the core messaging required for productive customer engagement. Atomic Revenue documents your go-to-market capabilities so that your team effectively educates your market to make buying decisions in your favor.

How Core Messaging Drives Revenue Growth

Understand. Plan. Execute. Analyze. Optimize.

VALUE
BUYOGRAPHY

Identify primary value from 30+ specific reasons for “Why Customers Buy” from you and create detailed, interest generating declarations that create a desire to learn more.

PAINS
AND PROBLEMS

Document specific, meaningful rationale for solving customer “pain” in a manner that resonates and compels buying decisions with conviction.

COMPETITIVE
DIFFERENTIATION

Research “go-to-market” objectives, tactics and resource capacity of your two primary direct competitors as well as a group of your market space competitors so you can more forcefully position and distinguish your company’s value proposition.

IMPACT
DECLARATIONS

Target content to educate your prospects on how you will specifically solve their problems with metric support for the resultant impact of your solution.

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What Our Clients are Saying…

The Financial Operations Model by Atomic Revenue was instrumental in gaining traction and generating revenue for our software service company. Throughout the process, our pricing structure was revised multiple times but more importantly, we grew a much better understanding of every fine detail in regards to what it cost us to provide our service and product. This perspective was crucial to making a variety of decisions about our product and how to best deliver it to the market. Continuing to use this financial model as a way to evaluate our operations has made it much easier to make evidence-based decisions on how to grow our company.

Adam Weber
Founder, Lifeblood.io
Learn more about Financial Operations Models...

 

Tara and Atomic Revenue were invaluable in our process to streamline multiple data points to provide and present the KPI reporting that really matters to Executive Management.

Nathan Nelson
Marketing Operations Director, Enterprise Bank & Trust
Learn more about KPI Management...

 

 

Atomic Revenue has greatly impacted my work experience at OMiga, by shortening my sales ramp-up period. Their sales tools have helped me communicate real value to the 17 new clients I have on-boarded since joining OMiga only 7 months ago. I appreciate OMiga’s understanding of the importance of putting the right infrastructure in place to allow me to be successful from the start. Atomic Revenue has worked with us to create highly compelling rationale on exactly why customers should buy from us.

Jason Clark
Sales Executive, OMiga
Learn more from our OMiga Case Study...

 

 

As good as I thought I was at sales and marketing, and I’ve been doing this for 20 years, I’ve learned through working with Atomic Revenue how little I actually knew about the integration of marketing and sales, and how much money I have wasted over the years. I look back at all the middle-market companies that I have worked for over the years and none of this revenue strategy is even on their radar.

Michael Hollingsworth
CEO & Founder, Centerprism
Learn more about Revenue Operations...

 

 

One of the most valuable outcomes of our engagement with Atomic Revenue has been the Impact Declarations. Now seeing how powerful they are in collateral it is clear why Value Propositions aren’t enough.

Tom Cooper
Co-Founder & CTO, Boosterville
Learn more about the Core Messaging Program...