Effective Sales Compensation Planning

Recruit, Retain, and Motivate Your Sales Team

Aligning sales processes with your business goals can be challenging, but not nearly as difficult as motivating a sales team to effectively carry out that sales process. When it comes to managing human capital, a good salesperson may be your greatest challenge. Not all salespeople work to grow your business, some are solely working to maximize their own income utilizing your compensation plan. Hence, the proper compensation plan is critically important to recruit, retain, and motivate your sales team to produce the results that your business needs.

The average sales team attrition in the B2B world is 27% per year. If you had 27% attrition on your engineering team, your total employees or your customers – it’d be a board-level catastrophe.

(Source: Aaron Ross, Author of “Predictable Revenue”)

Eight Objectives of Effective Compensation Planning

Balancing Your Needs and Resources with the Objectives of Your Salespeople

Many factors affect sales activity, on target earnings (OTE), and profitable growth.  Atomic Revenue takes all of these into consideration so that you and your sales teams achieve mutual success.   The objective is to build a sales compensation program which requires minimal modification — except for an internal infrastructure/process change or an external change to market conditions. A properly designed compensation program balances eight essential responsibilities.

Understand what your compensation plan seeks to fulfill and balance.  

Incentivize the production of both correct sales activity and on target earnings (OTE).

Ensure attainability of sales goals.

Meet company budget allocation considerations.

Promote sales staff retention.

Articulate a plan that the Sales Team understands how to execute.  

Advance proper (ethical) sales behavior.

Produce an appropriate and definable return on investment (ROI) at OTE.  

For every additional year a closer works for the same sales organization, deal size increases by 30%.

(Source: Dave Elkington: Profiling for Profit)

Atomic Revenue Sales Compensation Program

Understand. Plan. Execute. Analyze. Optimize.

Atomic Revenue produces two specific deliverables as part of an effective sales compensation plan.   One without the other would be ineffective and likely require frequent modification.  However, small to mid-size businesses rarely have the in-house expertise required to align sales performance activity with company financial evaluation as an effective compensation program.  

Sales Activity and Performance Metrics Audit

Our team will assess the utilization of a sales person’s time to accomplish the sales activity and determine accurate sales team capacity to achieve performance criteria. Once processes and utilization are understood, we develop and calculate mathematically validated activity metrics for your organization. This helps ensure the attainability of ambitious sales quotas while creating a sales compensation model that each salesperson can readily buy into. 

  • Creating a sales compensation model that each salesperson can readily embrace.
  • Motivating sales staff to sell more.
  • Encouraging top performance of proper sales activity.
  • Providing management and sales staff with a clear understanding of your compensation plan.

Variable Sales Compensation Model

The actual compensation plan comes in the form of a scenario-based model that addresses all aspects of the Sales Activity and Performance Metrics Audit. Most models clearly indicate the quantitative salesperson compensation as well as company financial impacts of both under and over performance.

Atomic Revenue understands that there are a lot of driving factors for a salesperson, including human capital, budget, and motivation considerations. This process mathematically calculates ROI and assures ROI production for each business, all while including the cost of the sale. Client specifications, historical results, and organizational objectives are all taken into consideration throughout the entire process.

Schedule a Meeting with Our Team

What Our Clients are Saying…

The Financial Operations Model by Atomic Revenue was instrumental in gaining traction and generating revenue for our software service company. Throughout the process, our pricing structure was revised multiple times but more importantly, we grew a much better understanding of every fine detail in regards to what it cost us to provide our service and product. This perspective was crucial to making a variety of decisions about our product and how to best deliver it to the market. Continuing to use this financial model as a way to evaluate our operations has made it much easier to make evidence-based decisions on how to grow our company.

Adam Weber
Learn more about Financial Operations Models...


Tara and Atomic Revenue were invaluable in our process to streamline multiple data points to provide and present the KPI reporting that really matters to Executive Management.

Nathan Nelson
Marketing Operations Director, Enterprise Bank & Trust
Learn more about KPI Management...



Atomic Revenue has greatly impacted my work experience at OMiga, by shortening my sales ramp-up period. Their sales tools have helped me communicate real value to the 17 new clients I have on-boarded since joining OMiga only 7 months ago. I appreciate OMiga’s understanding of the importance of putting the right infrastructure in place to allow me to be successful from the start. Atomic Revenue has worked with us to create highly compelling rationale on exactly why customers should buy from us.

Jason Clark
Sales Executive, OMiga
Learn more from our OMiga Case Study...



As good as I thought I was at sales and marketing, and I’ve been doing this for 20 years, I’ve learned through working with Atomic Revenue how little I actually knew about the integration of marketing and sales, and how much money I have wasted over the years. I look back at all the middle-market companies that I have worked for over the years and none of this revenue strategy is even on their radar.

Michael Hollingsworth
CEO & Founder, Centerprism
Learn more about Revenue Operations...



One of the most valuable outcomes of our engagement with Atomic Revenue has been the Impact Declarations. Now seeing how powerful they are in collateral it is clear why Value Propositions aren’t enough.

Tom Cooper
Co-Founder & CTO, Boosterville
Learn more about the Core Messaging Program...