Improve Sales Team Performance
Why Are Your Salespeople Unproductive?
It’s seldom a challenge to determine that your sales team is not productive–that’s usually obvious. Why aren’t they producing results? Just because a salesperson is not converting sales, does not necessarily mean they are bad at their job. Salespeople of all skill levels often become more productive when provided with the proper tools to qualify leads and advance them through the sales process.
Effective sales collateral is one piece of the puzzle. Equally important are the tools and training you provide so that a salesperson can effectively match your solution to the needs of your buying market. This includes Core Messaging tools, market identification tools, data management systems, and training support that enables more productive activity, thereby increasing the Average Conversion Rate and Average Contract Value results of their work.
80% of the average salesperson’s day is spent on non-revenue generating activities, including not knowing where to find good prospects or recognizing them once they find them.
Atomic Revenue’s Sales Productivity Program
Understand. Plan. Execute. Analyze. Optimize.
Our Sales Productivity Program provides the necessary sales support with highly functional sales tools that direct sales teams to produce more effective results. Our program accounts for all phases of the sales process, including prospecting, qualification of leads, and sales conversion.
We create a graphical “stoplight guide” that provides transparency around assessing and qualifying the best opportunities to pursue. This allows for proper coordination and a unified direction for goals and activity which improves sales management as sales productivity increases.
Discovery & Requirements Appraisal
We develop a questioning framework that’s designed to diagnose a prospect’s requirements, prioritize information collection for maximum utilization, and focuses core meeting purposes and objectives dependent on the stage in the sales pipeline.
We create a detailed and customized tactical strategy and plan for qualifying, evaluating and effectively addressing the specific challenging objections that your sales team will most likely encounter.
We combine instruction, interactive discussion, and role play scenarios to reinforce the application of the Sales Productivity Program Modules. With utilization training, you also get the bonus of a Sales Meeting Plan Audit.
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What Our Clients are Saying…
The Financial Operations Model by Atomic Revenue was instrumental in gaining traction and generating revenue for our software service company. Throughout the process, our pricing structure was revised multiple times but more importantly, we grew a much better understanding of every fine detail in regards to what it cost us to provide our service and product. This perspective was crucial to making a variety of decisions about our product and how to best deliver it to the market. Continuing to use this financial model as a way to evaluate our operations has made it much easier to make evidence-based decisions on how to grow our company.
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Tara and Atomic Revenue were invaluable in our process to streamline multiple data points to provide and present the KPI reporting that really matters to Executive Management.
Marketing Operations Director, Enterprise Bank & Trust
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Atomic Revenue has greatly impacted my work experience at OMiga, by shortening my sales ramp-up period. Their sales tools have helped me communicate real value to the 17 new clients I have on-boarded since joining OMiga only 7 months ago. I appreciate OMiga’s understanding of the importance of putting the right infrastructure in place to allow me to be successful from the start. Atomic Revenue has worked with us to create highly compelling rationale on exactly why customers should buy from us.
Sales Executive, OMiga
Learn more from our OMiga Case Study...
As good as I thought I was at sales and marketing, and I’ve been doing this for 20 years, I’ve learned through working with Atomic Revenue how little I actually knew about the integration of marketing and sales, and how much money I have wasted over the years. I look back at all the middle-market companies that I have worked for over the years and none of this revenue strategy is even on their radar.
CEO & Founder, Centerprism
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One of the most valuable outcomes of our engagement with Atomic Revenue has been the Impact Declarations. Now seeing how powerful they are in collateral it is clear why Value Propositions aren’t enough.
Co-Founder & CTO, Boosterville
Learn more about the Core Messaging Program...