by Glenn Mahnken | Sep 4, 2018 | Education, Sales Operations
External guidelines are critical in the design process, needed to assure alignment among all parties involved in your sales efforts. The development and use of a Creative Brief can be an extremely valuable tool in achieving message consistency and clarity. Why Use a...
by Glenn Mahnken | Jul 24, 2018 | Education, Sales Operations
When it comes to the topic of B2B sales collateral resources, certain questions are frequently asked: “What types of sales collateral will we use to support our efforts?” “What should our sell sheets look like?” “When is the best time to...
