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5 Considerations in Sales Collateral That Are NOT About Design

5 Considerations in Sales Collateral That Are NOT About Design

by Glenn Mahnken | Sep 4, 2018 | Education, Sales Operations

External guidelines are critical in the design process, needed to assure alignment among all parties involved in your sales efforts. The development and use of a Creative Brief can be an extremely valuable tool in achieving message consistency and clarity. Why Use a...
5 Reasons Why Sales Collateral Goes Awry

5 Reasons Why Sales Collateral Goes Awry

by Glenn Mahnken | Jul 24, 2018 | Education, Sales Operations

When it comes to the topic of B2B sales collateral resources, certain questions are frequently asked: “What types of sales collateral will we use to support our efforts?” “What should our sell sheets look like?” “When is the best time to...

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  • HOME
  • EXPERTISE
    ▼
    • Revenue Operations
    • Lead Generation
    • Sales Conversion
    • Customer Advocacy
  • SOLUTIONS
    ▼
    • Audits & Assessments
    • Tactical Revenue Operations
    • Human Capital Solutions
    • KPI Management
  • RESOURCES
    ▼
    • Blog
    • News
    • Whitepapers
      ▼
      • Whitepaper: Financial Operations Modeling
      • Whitepaper: Deming Scientific-Based Marketing & Sales Operations Methodology
      • Whitepaper: Mathematics Behind Marketing & Sales Operations
  • ABOUT
    ▼
    • PARTNER PROGRAM
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